How the audit works

You name the offer. We read the public pages that belong to it.

You give us a specific offer page as the entry. From there we read the public pages that belong to the offer: related services, proof, trust pages. Not the whole website. Not intranet or CRM. Then we check where the value holds, where proof is missing, where prospects drop off.

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Two minutes for the emailNo credit cardNo sales call
The blind spot

Why prospects leave

"First-time visitors rarely leave because the product is weak. They leave because the website reads like a feature list instead of a clear promise."

The flow in five steps

No workshop. No interviews. The public offer and the pages that belong to it. Not the whole website.

  1. 1. You name the offer

    A specific offer or product page as the entry. Not a generic homepage. That is the start, not the only page we read.

  2. 2. We read the pages that belong to the offer

    From that page we find the public pages that belong to the offer: related services, proof, trust. Jobs, login and internal systems stay out. We do not drop a page that belongs, just because it sits deeper in the navigation.

  3. 3. We check promises, proof, contradictions

    Which problem is solved? What makes it better? Where does the proof sit? Where do the offer's pages contradict each other?

  4. 4. You get the diagnosis in private

    In the private results area: messages, gaps, where decision-makers leave. No PDF theatre, no 60-slide workshop.

  5. 5. What we do not do

    No ad copy. No segment choice as strategy. No market guarantee. You decide what you do with the picture.

Why this method works

This is not copy polishing and not a random AI recap. The method comes from more than 12 years in B2B marketing. We take the offer page you name, and the public pages that belong to it. Then we check the proof chain.

If that chain breaks, a new design and a bigger ad budget will not help. The visitor loses orientation. Sales and marketing keep talking past each other.

Classic consulting often turns that into weeks of workshops. Ten thousand euros later, the result often only mirrors internal consensus.

We do this without meetings. After a complete start, the outside perspective is usually there in under 48 hours. Then you know where to start.

Why this makes the difference

Instead of hoping a new design brings more customers, you see the bottleneck: why prospects leave today and where the offer stays unclear.

Chapter 2: How does it work?

Does this fit your offer?

Next chapter: who an outside perspective is worth it for - and when it is not.

To chapter 3: Who is it for?

If your B2B offer fits: join the round. An email is enough.

Join the next round
Two minutes for the emailNo credit cardNo sales call

Built by Commander & Architect®

Built by Simon Formanowski for B2B companies that want to test their positioning from the outside, not just believe it internally.

External view of positioning and messaging
Consistency check across central pages
Private result area for your company