Read before you optimize
Do not try to beat the market by a few nuances. First see what your own page carries and where it contradicts itself.
About us
Why generic B2B pages cost you decision-makers.
The biggest mistake in B2B marketing is trying to sound like everyone else - just a bit better. Fear of edges puts the same phrases on ten websites in one industry. GTM Audit exists because that mush confuses first-time visitors.
Join the next round
Two minutes for the emailNo credit cardNo sales call
"We want pages you cannot mix up with the competition. The audit shows where you sound the same today. Getting sharper stays your work."
Why so many B2B websites sound generic
Look at ten websites in your industry. Almost everywhere the same promises: holistic approaches, partners for the future, tailored quality. That comes from compromises that wash every edge soft.
For a first-time visitor that means: confusion. If everyone sounds the same, there is no reason to buy from you.
A product with years in it must not sound like the nth copy. That is our view, not a measured market share.
Three principles
We built GTM Audit to see what a page really says - not what the team wishes it said.
Three steps, no workshop
No weeks of alignment rounds. After a complete start, usually an outside picture in under 48 hours.
1. Name URL and offer
You name the website and the main offer. From there we read the public pages that belong to that offer.
2. See the breaks
You see where copy sounds like the competition, where trust is lost, and what sets you apart.
3. Decide what you sharpen
The audit does not tell you how to lead the market. It shows the levers. The next decision stays with you.
A plain word: why we prove ourselves on real cases
GTM Audit was built by Simon Formanowski for B2B companies. We did not build GTM Audit to be another agency. We built it to read the outside effect of a B2B offer honestly.
The method is established, but the product is new. That is why we prove on real cases whether it holds.
One of the first cases we actually read
“After 30 years in business, I thought I knew my positioning. The GTM Audit showed me three blind spots I would never have seen from the inside. The result was directly actionable.”
The next step
Many B2B websites lose prospects because nobody puts a finger on the wound. You can stay in the industry consensus. Or you get a diagnosis that shows where the page loses the thread.
No prep. No workshops. After a complete start, usually under 48 hours a picture for the next step - not the finished strategy.
Join the next round
Two minutes for the emailNo credit cardNo sales call